A Lot About Me...

I sit at the intersection of product design, service design, research and strategy with a deep passion for designing products/services that work better for people and the planet.

With a degree in MA Design for Social innovation and Sustainable Futures from University of the Arts London and over 5 years of experience across diverse sectors, countries, and company sizes, I recently contributed to shaping the product of a startup through close cross-functional collaboration. By applying systems thinking, I helped scale the product and navigate its complexities.

My key strength lies in zooming in and out of problems, seeing both the big picture and the details, while helping teams realign their goals and focus on the broader problem space. I believe in applying design holistically, recognising the interconnectedness of systems rather than solving issues in isolation.

I'm also passionate about connection, building teams and communities, as I believe that when the right people, expertise and passions come together, amazing things happen.

When I am not designing, I enjoy illustrating, mentoring, spending time in nature, creating gifts for loved ones and finding little ways to bring positivity and joy into everyday life.

I am actively seeking opportunities where I can contribute my skills and experience to innovative projects. If you're looking for someone dedicated to crafting exceptional user experiences and driving positive change, let’s connect!



Key Skills & Methods

Skills

Methods

Product Design

Product Design

Lean UX & Agile Methodology

Lean UX & Agile Methodology

UX & Visual Design

UX & Visual Design

Co-creation

Co-creation

Research

Research

Persona Building & Journey Mapping

Persona Building & Journey Mapping

Service Design

Service Design

Usability Testing

Usability Testing

Systems Thinking & Design Thinking

Systems Thinking & Design Thinking

Systems Mapping

Systems Mapping

Agile Project Management

Agile Project Management

User Interviews & Insight synthesis

User Interviews & Insight synthesis

Strategy

Strategy

Speculative Design

Speculative Design

Design Systems

Design Systems

Heuristic evaluation

Heuristic evaluation

Community & Team Building

Community & Team Building

Service Blueprint & Storyboarding

Service Blueprint & Storyboarding

Storytelling & Illustrations


Storytelling & Illustrations

Accomplishments and Milestones

Design in an Age of Crisis

My thesis project, "Take up Space", a service design project tackling social isolation amongst homemakers in India was selected to be displayed for the London Design Biennale at Chatham house, London amongst 500 submission around the world.

London Design Festival, 2020

My project, "Mumbai in 2100", a speculative design project on the climate crisis was selected to be displayed as a part of an online exhibition.

Thames Lens Exhibition 2020

The photograph I submitted was selected as a winning entry, earning a coveted spot in an exclusive exhibition.

Student voices

I was interviewed to share my experience on MA Design for Social Innovation and Sustainable Futures

Programmes and Certifications

Memorisely: Design System Bootcamp

I recently acquired a certificate for Design System from Memorisely.

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Intrapreneurs Accelerator Programme

I have a certificate for UX/UI from the Intrapreneurs Accelerator programme in London

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Co-Design Your Place

I was a part of a Service Design programme that invites selected designers from Poland, London and Denmark to bring change in the regeneration processes of degraded but culturally significant areas in London, Denmark and Poland.

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Kind Words from Some Kind People

Kieran Lad

Chief Product Owner at Tradeteq

Having worked with Binoli for close to 3 years I've seen how she is able to take a systems-thinking approach to a complex problem domain, grasp subject matters that are out of her wheel-house and craft memorable, delightful and impactful user experiences.


I consider Binoli to be a "culture-catalyst" as time-and-time again I've watched as she influences a positive and welcoming culture within her teams by fostering close collaboration through openness and dedication; more than that though, is her ability to transform culture by speaking honestly with senior management and championing the views of those that aren't confident in bringing about change."

Emma Kim

Senior Product Manager at Stealth

"Binoli is a great designer, colleague and person altogether. It was a pleasure to have worked with her just over 2 years on various products and features, where she demonstrated her ability to ask relevant and critical questions, empathise with the customers and work in the most collaborative manner with the team and other stakeholders.


I highly recommend Binoli to anyone who is looking for a dedicated, collaborative and thoughtful UX designer!"

Emily Brooke

Director of Innovation at Care City

"Working with Binoli has been such an enormous pleasure. We’re working to design a new approach to helping people build new relationships when they’re feeling isolated. It’s a complicated piece of work with lots of partners. Binoli has supported our design phase, developing tools to help partners see challenges through different perspective, and illustrating stories that have helped us bring our residents’ experiences to life.

She’s worked incredibly hard, made a real difference with her design skills, been constantly helpful and proactive, and been a brilliant part of our lovely team. I would definitely work with her again!"

Aishwarya Kshirsagar

UX/UI Designer at Tradeteq

"I have had the pleasure of working and being mentored by Binoli. While working together, she provided me with valuable insights, pushed me to expand my skills and ensured that she made time to offer support and advice whenever she could. I always felt like my opinions and thoughts were valued while working with her.


During my time working with her, I have been particularly impressed with her can-do attitude, her UX knowledge and skills and her ability to juggle multiple projects and teams. Binoli is proactive, innovative and a great collaborator. She would be an amazing asset to any design team."

Emily Hammond

Director of Product at

Alfa Financial Software

"Binoli is a pleasure to work with. She quickly gets to grip with complicated processes and working collaboratively with all the team produces thoughtful, clear designs.


She is always willing to learn more and develop her skills. in other areas. She is also just a lovely person to have around; very cheerful and empathetic."

Moments of Joy

Things I do in my free time